My colleague Denis, who’s still studying in BOUN has shared a brief presentation for his Master’s Thesis Proposal on SlideShare.
His hypotheses are :
H1: More trustable sites have better chance of being evaluated for a transaction.
H2: Credibility of a site increases its odds of being used for a transaction.
H3: Websites with high usability have bigger potential customer base.
H4: Branded websites are more trustable and credible.
Looking forward to seeing results!
